I’m a designer and researcher based in Barcelona. My work explores how form, meaning, and technology intersect, from typographic heritage to AI-based creation.

With over two decades of experience leading editorial, branding, and communication projects across México, Central America, USA and Europe, I bridge creative direction and production management with an academic foundation in design philosophy.

I hold a Master’s degree in Typography from the Faculty of Fine Arts at the University of Barcelona and am currently completing my PhD at the same institution.

Previously, I served as Supervisor of the Education Area at McGraw-Hill Latin America, and as President of Laboratori Tipogràfic Barcelona, where I promoted design as a cultural and ethical discipline.

My research and practice converge on one idea:
Form is memory — the trace of how thought becomes visible.